27/10/2022
Litter Robot
CASE STUDY Insight Litter Robot is an innovative brand in the pet industry. The company has created a series of high-tech self-cleaning cat litter boxes. For cat lovers with busy lives, Litter Robot ensures they have one less chore to do and their precious pet can ‘’take care of business’’ […]
27/10/2022
Rudsak
CASE STUDY Insight Rudsak is an outdoor fashion br…
26/10/2022
Johnny Was
CASE STUDY Insight Johnny Was is a high-quality, boho-chic clothing brand that entered the Chinese market in 2021. Johnny Was partnered with WPIC to oversee the company’s entry into China. Together they were able to distinguish the brand in the highly competitive Chinese fashion market. CASE STUDY Actions Focusing primarily […]
26/10/2022
Timex
CASE STUDY Insight The China timepiece market has become the largest globally, creating significant opportunities for international brands. WPIC helped Timex, an iconic American watch brand, to establish its presence in the Chinese market through engaging social media campaigns and creative collaborations with other popular fashion brands such as Cynthia […]
26/10/2022
Fjorda
CASE STUDY Insight China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the […]
26/10/2022
Tarte
CASE STUDY Context Promoting beauty products on Chinese e-commerce platforms such as Tmall requires constant innovation to stand out on consumers’ digital shelves. The Chinese beauty industry is very competitive and will reward brands who pay attention to details, both in terms of product, but also in terms of branding, […]
26/10/2022
Monos Travel
CASE STUDY Context Monos luggage advertises itself as “the best travel companion”. Chinese consumers are among the most active travelers in the world. Monos luggage saw this as an opportunity to start traveling with Chinese tourists. The 2020 global travel restrictions led young Chinese travelers to explore the beauty of […]
26/10/2022
Hydro Flask
CASE STUDY Context Hydro Flask is a drinkware and outdoor accessories brand popular among millennials and generation Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms like TikTok and Instagram. The brand is successful, not only because of rising […]
23/10/2022
Suva Beauty
CASE STUDY Context Chinese Gen-Z consumers’ …