30/10/2022
New Roots Herbal
CASE STUDY Insight New Roots Herbals ranks among North America’s leaders for innovative, evidence-based natural health products. Combining a team of naturopathic practitioners and doctors with some of the best science and nature has to offer, they have developed a large range of product which have a lot of appeal […]
30/10/2022
Grande Cosmetics
CASE STUDY Insight Grande Cosmetics is a beauty brand that has designed and developed world leading eyelashes and eyebrow serums that “help you to have longer, more luscious looking lashes”. As beauty trends are rapidly evolving in China and becoming more aligned with global standards, they have recognized the unique […]
30/10/2022
Microbiome Labs
CASE STUDY Insight The importance of gut health is gaining more and more traction in China when it comes to health and personal care. Chinese consumers are, along with the rest of the world, taking further steps to stay healthy by taking care of their gastro-intestinal systems. Microbiome labs are […]
30/10/2022
Hydro Flask
CASE STUDY Insight Hydro Flask is a drinkware and outdoor accessories brand that’s popular among millennials and members of Gen-Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms such as TikTok and Instagram. The brand is successful, not only […]
30/10/2022
Owlet
CASE STUDY Insight No matter where you are around the world, the parenting journey is a challenging one. While the joys of seeing a child grow are uplifting, the accumulated stress driven by a lack of sleep that comes from being a new parent can be difficult. To help parents […]
30/10/2022
Fjorda
CASE STUDY Insight China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the […]
30/10/2022
Vitamix
CASE STUDY Insight Chinese food culture is one of the richest in the world. Cooking is an important part of Chinese culture and the Chinese people take great pride in their home-cooked dishes. Home and kitchen appliance brands like Vitamix have had great success in Asian markets, but also need […]
27/10/2022
PMD Beauty
CASE STUDY Insight As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant […]
27/10/2022
Diva Cup
CASE STUDY Insight Feminine hygiene and menstruation are still relatively taboo topics in China. While the conversation has started to open up among a certain demographic of Chinese women, the ability to discuss the challenges experienced by women is still not open to most. This created an opportunity for a […]
27/10/2022
Xero Shoes
CASE STUDY Insight Xero Shoes is spreading the movement of barefoot running in the US and around the globe. Since its creation, the footwear brand has converted tens of thousands of runners and outdoor enthusiasts by bringing to life products that focus on offering athletes a more natural feel and […]