05/06/2024
Versa Gripps
CASE STUDY Context Versa Gripps, a leading brand for functional fitness accessories, faced the challenge of establishing its presence in the burgeoning and competitive Chinese fitness market. With a multitude of fitness brands and equipment vying for attention, Versa Gripps needed a strategic approach to resonate with fitness enthusiasts, drive […]
21/02/2024
New Roots Herbal
CASE STUDY Context Localizing content for a North American health supplement brand across multiple countries in Asia, such as Japan, Korea, China, and Singapore, demands a nuanced approach that acknowledges diverse cultural norms, regulatory landscapes, and consumer preferences prevalent in each market. While maintaining the brand’s core identity and messaging, […]
06/01/2023
NuFace
CASE STUDY Insight Douyin, China’s leading short f…
16/12/2022
Blackwood
CASE STUDY Insight With over 200 million families …
08/12/2022
Rudsak
CASE STUDY Insight One of China’s most notab…
30/10/2022
PMD Beauty
CASE STUDY Insight As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant […]
30/10/2022
Hello Bello
CASE STUDY Insight International child / baby / maternity products have historically been some of the highest-demanded foreign goods in China. With most parents in the market still raising only one child, the care and attention given to their baby is amongst the highest in the world. This is not […]
30/10/2022
Advocare
CASE STUDY Insight Advocare brings health supplement products focused on providing energy, supporting nutritional support and other various benefits to consumers. For a brand like Advocare which promotes its product through healthy lifestyles, having a strong presence on social media is crucial. It can help connect with niche consumers and […]
30/10/2022
Advocare
CASE STUDY Insight Advocare develops health supplement products focused on providing energy, supporting nutritional support and other various benefits to consumers. It’s also a lifestyle brand that inspires consumers to stay active in their life and in their community. While growing their brand in China, it was important to Advocare […]
30/10/2022
New Roots Herbal
CASE STUDY Insight New Roots Herbals rank among North America’s industry leaders for innovative, evidence-based natural health products. Combining a team of naturopathic practitioners and doctors with some of the best science and nature has to offer, they have developed a large range of products which have a lot of […]