30/10/2022
Fjorda
CASE STUDY Insight China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the […]
27/10/2022
Diva Cup
CASE STUDY Insight Feminine hygiene and menstruation are still relatively taboo topics in China. While the conversation has started to open up among a certain demographic of Chinese women, the ability to discuss the challenges experienced by women is still not open to most. This created an opportunity for a […]
26/10/2022
Fjorda
CASE STUDY Insight China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the […]
26/10/2022
Monos Travel
CASE STUDY Context Monos luggage advertises itself as “the best travel companion”. Chinese consumers are among the most active travelers in the world. Monos luggage saw this as an opportunity to start traveling with Chinese tourists. The 2020 global travel restrictions led young Chinese travelers to explore the beauty of […]
26/10/2022
Hydro Flask
CASE STUDY Context Hydro Flask is a drinkware and outdoor accessories brand popular among millennials and generation Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms like TikTok and Instagram. The brand is successful, not only because of rising […]