21/06/2024
Vitamix
CASE STUDY Context We helped Vitamix introduce its brand to the health-focused Chinese market. Recognizing the rising interest in health and wellness, we tailored Vitamix’s messaging to align with local dietary trends and preferences. By partnering with health professionals and collaborating with wellness-focused platforms, we aimed to enhance brand credibility […]
20/06/2024
Skypark
CASE STUDY Insight Skypark by AJ Hackett Macau, renowned for its adrenaline-pumping attractions like bungee jumping, faced the challenge of establishing itself in the competitive Chinese adventure tourism market. With numerous destinations vying for the attention of thrill-seekers, Skypark needed a strategic approach to highlight its unique experience offerings, attract […]
05/06/2024
Versa Gripps
CASE STUDY Context Versa Gripps, a leading brand for functional fitness accessories, faced the challenge of establishing its presence in the burgeoning and competitive Chinese fitness market. With a multitude of fitness brands and equipment vying for attention, Versa Gripps needed a strategic approach to resonate with fitness enthusiasts, drive […]
26/07/2023
BlendJet
CASE STUDY Insight In an effort to enhance brand v…
30/10/2022
Hello Bello
CASE STUDY Insight International child / baby / maternity products have historically been some of the highest-demanded foreign goods in China. With most parents in the market still raising only one child, the care and attention given to their baby is amongst the highest in the world. This is not […]
30/10/2022
Advocare
CASE STUDY Insight Advocare brings health supplement products focused on providing energy, supporting nutritional support and other various benefits to consumers. For a brand like Advocare which promotes its product through healthy lifestyles, having a strong presence on social media is crucial. It can help connect with niche consumers and […]
30/10/2022
New Roots Herbal
CASE STUDY Insight New Roots Herbals ranks among North America’s leaders for innovative, evidence-based natural health products. Combining a team of naturopathic practitioners and doctors with some of the best science and nature has to offer, they have developed a large range of product which have a lot of appeal […]
30/10/2022
Owlet
CASE STUDY Insight No matter where you are around the world, the parenting journey is a challenging one. While the joys of seeing a child grow are uplifting, the accumulated stress driven by a lack of sleep that comes from being a new parent can be difficult. To help parents […]
27/10/2022
Diva Cup
CASE STUDY Insight Feminine hygiene and menstruation are still relatively taboo topics in China. While the conversation has started to open up among a certain demographic of Chinese women, the ability to discuss the challenges experienced by women is still not open to most. This created an opportunity for a […]
27/10/2022
Xero Shoes
CASE STUDY Insight Xero Shoes is spreading the movement of barefoot running in the US and around the globe. Since its creation, the footwear brand has converted tens of thousands of runners and outdoor enthusiasts by bringing to life products that focus on offering athletes a more natural feel and […]