26/07/2023
BlendJet
CASE STUDY Insight In an effort to enhance brand v…
06/01/2023
NuFace
CASE STUDY Insight Douyin, China’s leading short f…
16/12/2022
Blackwood
CASE STUDY Insight With over 200 million families …
30/10/2022
PMD Beauty
CASE STUDY Insight As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant […]
30/10/2022
Hello Bello
CASE STUDY Insight International child / baby / maternity products have historically been some of the highest-demanded foreign goods in China. With most parents in the market still raising only one child, the care and attention given to their baby is amongst the highest in the world. This is not […]
30/10/2022
Hydro Flask
CASE STUDY Insight Hydro Flask is a drinkware and outdoor accessories brand that’s popular among millennials and members of Gen-Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms such as TikTok and Instagram. The brand is successful, not only […]
27/10/2022
Diva Cup
CASE STUDY Insight Feminine hygiene and menstruation are still relatively taboo topics in China. While the conversation has started to open up among a certain demographic of Chinese women, the ability to discuss the challenges experienced by women is still not open to most. This created an opportunity for a […]
27/10/2022
Xero Shoes
CASE STUDY Insight Xero Shoes is spreading the movement of barefoot running in the US and around the globe. Since its creation, the footwear brand has converted tens of thousands of runners and outdoor enthusiasts by bringing to life products that focus on offering athletes a more natural feel and […]
27/10/2022
Litter Robot
CASE STUDY Insight Litter Robot is an innovative brand in the pet industry. The company has created a series of high-tech self-cleaning cat litter boxes. For cat lovers with busy lives, Litter Robot ensures they have one less chore to do and their precious pet can ‘’take care of business’’ […]
26/10/2022
Johnny Was
CASE STUDY Insight Johnny Was is a high-quality, boho-chic clothing brand that entered the Chinese market in 2021. Johnny Was partnered with WPIC to oversee the company’s entry into China. Together they were able to distinguish the brand in the highly competitive Chinese fashion market. CASE STUDY Actions Focusing primarily […]