30/10/2022
Grande Cosmetics
CASE STUDY Insight Grande Cosmetics is a beauty brand that has designed and developed world leading eyelashes and eyebrow serums that “help you to have longer, more luscious looking lashes”. As beauty trends are rapidly evolving in China and becoming more aligned with global standards, they have recognized the unique […]
30/10/2022
Microbiome Labs
CASE STUDY Insight The importance of gut health is gaining more and more traction in China when it comes to health and personal care. Chinese consumers are, along with the rest of the world, taking further steps to stay healthy by taking care of their gastro-intestinal systems. Microbiome labs are […]
30/10/2022
Owlet
CASE STUDY Insight No matter where you are around the world, the parenting journey is a challenging one. While the joys of seeing a child grow are uplifting, the accumulated stress driven by a lack of sleep that comes from being a new parent can be difficult. To help parents […]
27/10/2022
Diva Cup
CASE STUDY Insight Feminine hygiene and menstruation are still relatively taboo topics in China. While the conversation has started to open up among a certain demographic of Chinese women, the ability to discuss the challenges experienced by women is still not open to most. This created an opportunity for a […]
27/10/2022
Xero Shoes
CASE STUDY Insight Xero Shoes is spreading the movement of barefoot running in the US and around the globe. Since its creation, the footwear brand has converted tens of thousands of runners and outdoor enthusiasts by bringing to life products that focus on offering athletes a more natural feel and […]
27/10/2022
Rudsak
CASE STUDY Insight Rudsak is an outdoor fashion br…
26/10/2022
Johnny Was
CASE STUDY Insight Johnny Was is a high-quality, boho-chic clothing brand that entered the Chinese market in 2021. Johnny Was partnered with WPIC to oversee the company’s entry into China. Together they were able to distinguish the brand in the highly competitive Chinese fashion market. CASE STUDY Actions Focusing primarily […]
26/10/2022
Timex
CASE STUDY Insight The China timepiece market has become the largest globally, creating significant opportunities for international brands. WPIC helped Timex, an iconic American watch brand, to establish its presence in the Chinese market through engaging social media campaigns and creative collaborations with other popular fashion brands such as Cynthia […]
26/10/2022
Monos Travel
CASE STUDY Context Monos luggage advertises itself as “the best travel companion”. Chinese consumers are among the most active travelers in the world. Monos luggage saw this as an opportunity to start traveling with Chinese tourists. The 2020 global travel restrictions led young Chinese travelers to explore the beauty of […]
26/10/2022
Hydro Flask
CASE STUDY Context Hydro Flask is a drinkware and outdoor accessories brand popular among millennials and generation Z. Their success around the world is partially attributed to its popularity among many social media stars, especially on platforms like TikTok and Instagram. The brand is successful, not only because of rising […]