21/06/2024
Vitamix
CASE STUDY Context We helped Vitamix introduce its brand to the health-focused Chinese market. Recognizing the rising interest in health and wellness, we tailored Vitamix’s messaging to align with local dietary trends and preferences. By partnering with health professionals and collaborating with wellness-focused platforms, we aimed to enhance brand credibility […]
13/06/2024
LE MONDE GOURMAND
CASE STUDY Context Le Monde Gourmand, a fragrance brand known for its captivating scents and elegant packaging, faced the challenge of establishing its presence in the competitive Chinese fragrance market. With a myriad of domestic and international fragrance brands competing for attention, Le Monde Gourmand needed a strategic approach to […]
12/06/2024
Loop
CASE STUDY Context Loop Earplugs, a premium earplug brand recognized for its innovative design and comfort, faced the challenge of establishing a foothold in the competitive Chinese market. With a plethora of local and international competitors, Loop needed to devise a branding strategy that would resonate with Chinese consumers, increase […]
06/06/2024
Tabasco
CASE STUDY Context TABASCO® recently introduced a new brand positioning, communications strategy, and visual branding system aimed at GenNOW consumers. This refreshed approach underscores TABASCO® as a legendary hot sauce thatuniquely energizes food. To amplify this new brand identity, TABASCO®’s global strategy leverages paid media and collaborations with popular food KOLs. Recognizing […]
21/02/2024
New Roots Herbal
CASE STUDY Context Localizing content for a North American health supplement brand across multiple countries in Asia, such as Japan, Korea, China, and Singapore, demands a nuanced approach that acknowledges diverse cultural norms, regulatory landscapes, and consumer preferences prevalent in each market. While maintaining the brand’s core identity and messaging, […]
26/07/2023
BlendJet
CASE STUDY Insight In an effort to enhance brand v…
06/03/2023
OTO CBD
CASE STUDY Insight The Japanese CBD market is still new and specialised, but it has great potential. This market is still developing, as the first CBD product (CBD oil) was launched in Japan in 2016. Given how consumer demand for natural and functional foods and products is growing substantially, CBD […]
06/01/2023
NuFace
CASE STUDY Insight Douyin, China’s leading short f…
08/12/2022
Rudsak
CASE STUDY Insight One of China’s most notab…
30/10/2022
Hello Bello
CASE STUDY Insight International child / baby / maternity products have historically been some of the highest-demanded foreign goods in China. With most parents in the market still raising only one child, the care and attention given to their baby is amongst the highest in the world. This is not […]