China
Vitamix
Blending Success
CASE STUDY
Context
We helped Vitamix introduce its brand to the health-focused Chinese market. Recognizing the rising interest in health and wellness, we tailored Vitamix’s messaging to align with local dietary trends and preferences. By partnering with health professionals and collaborating with wellness-focused platforms, we aimed to enhance brand credibility and expand its audience reach.
CASE STUDY
Actions
To achieve Vitamix’s goals, we focused on promoting the health benefits of its high-performance blenders, positioning them as essential tools for a nutritious lifestyle. We collaborated with nutritionists, chefs, and health influencers to demonstrate the versatility and efficiency of Vitamix blenders in creating healthy meals and drinks. These experts showcased recipes and tips for using Vitamix blenders to make smoothies, soups, and other nutrient-rich foods, emphasizing their role in supporting overall well-being. The integration of Vitamix blenders into everyday health routines was crucial in showcasing their practicality and benefits. Influencers incorporated Vitamix into their meal prep and cooking routines, highlighting how the blenders aid in maintaining a healthy diet. Leveraging social media platforms such as Xiaohongshu, WeChat, Weibo and Douyin, we engaged with health-conscious consumers by sharing educational content, recipes, and user testimonials to foster community engagement and brand advocacy.
Helped to establish the brand as a blender market leader in China
Created award-winning campaigns which helped to generate sales and brand awareness
Partnered with over 100+ food influencers and chefs from various regions of China
