China
Suva Beauty
We Are Queens
Beauty & Skincare
CASE STUDY
Context
Chinese Gen-Z consumers’ desires for self-expression and independent thinking is growing. The rising interest in sub-cultures, such as gaming, cosplay, nightlife, music, and visual arts, has led to many opportunities for niche brands like Suva Beauty, a modern make-up and lifestyle brand, in the Chinese market.
CASE STUDY
Actions
WPIC created the campaign “We Are Queens” to help Suva connect with Chinese youth.
