China
Rudsak
Rebel Chic
CASE STUDY
Insight
Rudsak is an outdoor fashion brand focused on winter apparel. With a unique style, Rudsak has made its mark on consumers in North America, thanks to its “rebel chic” aesthetic. As Rudsak entered the Chinese market in 2021, the brand needed to create local content and collaborations to quickly build the brand’s notoriety in China.
CASE STUDY
Actions
Through its connection with the cutting-edge fashion magazine OMNI, WPIC helped Rudsak partner with World Champion figure skater, 隋文静, and famous Chinese actress, 张俪. This campaign aligned a North American brand with iconic Chinese spokespeople and boosted the brand’s image and engagement in the market. WPIC also collaborated with several high-end KOLs to inspire China’s fashion community with fun autumn and winter styles.
