China
PMD Beauty
Gift of Beauty
CASE STUDY
Insight
As the largest skincare market in the world, China is full of potential for an innovative American brand like PMD Beauty, which brings high-end skincare devices to global consumers. The country also represents an incredibly competitive market, in which brands must be agile, innovative and deliver significant value, to drive engagement and, ultimately, convert.
CASE STUDY
Actions
As Valentine’s Day (2.14) and Queen’s Day (3.8) take place almost back-to-back in China, these holidays represent great gifting occasions for women of all ages. To that end, WPIC designed exclusive packaging for those celebratory occasions. Promoted through social activities and PR collaborations, the limited edition PMD Beauty gift set drove many consumers across China to purchase PMD beauty products as the perfect gift for their loved ones.
