China
Owlet
Better Sleep
CASE STUDY
Insight
No matter where you are around the world, the parenting journey is a challenging one. While the joys of seeing a child grow are uplifting, the accumulated stress driven by a lack of sleep that comes from being a new parent can be difficult. To help parents through this journey, Owlet has created a fantastic device called the Smart Sock, which allows parents to look at the best indicators of their baby’s overall health and well-being, and proactively notify them if a baby needs attention.
CASE STUDY
Actions
To bring their devices to more parents and babies around the world, Owlet partnered with WPIC to launch an influencer and PR campaign in Southeast Asia to educate parents in the region about the benefits of the smart sock. Through a crafted selection of local influencers, blogs, and media with direct reach in the parenting communities, Creative Labs by WPIC and Owlet have been able to develop authentic stories around their innovative device and reach over 100,000 parents in the region.
