China, Japan, Malaysia, Phillipines, Singapore, South Korea
New Roots Herbal
Localization Across Asia
CASE STUDY
Context
Localizing content for a North American health supplement brand across multiple countries in Asia, such as Japan, Korea, China, and Singapore, demands a nuanced approach that acknowledges diverse cultural norms, regulatory landscapes, and consumer preferences prevalent in each market. While maintaining the brand’s core identity and messaging, it’s crucial to adapt content to resonate with local sensibilities, language nuances, and health-related beliefs. In Japan, emphasizing scientific research and quality assurance might be paramount, whereas in Korea, highlighting natural ingredients and beauty benefits could be key. In China, trust-building through endorsements or partnerships with local influencers may be effective, while in Singapore, focusing on convenience and efficacy might drive consumer engagement. Successful localization necessitates a deep understanding of each market’s unique nuances to effectively communicate the brand’s values and benefits while fostering trust and relevance among diverse audiences.
CASE STUDY
Actions
Translating consumer insights into smart and effective design tailored for various regions across Asia is at the core of our work. Leveraging a robust understanding of local consumer behaviors, preferences, and cultural nuances, WPIC implemented design strategies that resonated deeply with target audiences in each region. Whether it was Japan’s penchant for minimalist aesthetics, Korea’s embrace of vibrant colors and sleek graphics, China’s preference for bold and attention-grabbing visuals, or Singapore’s inclination towards clean and sophisticated design, WPIC adeptly adapted their creative approach to align with the unique sensibilities of each market. By seamlessly integrating consumer insights into design, WPIC not only captured attention but also fostered meaningful connections with consumers, ultimately driving engagement, brand loyalty, and business success across diverse Asian markets.
