China
Monos Travel
For All Journey
CASE STUDY
Context
Monos luggage advertises itself as “the best travel companion”. Chinese consumers are among the most active travelers in the world. Monos luggage saw this as an opportunity to start traveling with Chinese tourists. The 2020 global travel restrictions led young Chinese travelers to explore the beauty of their homeland, accompanied by their Monos luggage.
CASE STUDY
Actions
In partnership with travel bloggers and influencers across the country, WPIC created a series of videos and photo vignettes, presenting Monos luggage as an essential piece to embarking on a journey within China. The campaign “For All Journeys” was inspired by the most breathtaking locations and travel scenes across the country, driving both engagement and brand awareness on Chinese social media channels.
