China
LE MONDE GOURMAND
Unique Sensory Journeys
CASE STUDY
Context
Le Monde Gourmand, a fragrance brand known for its captivating scents and elegant packaging, faced the challenge of establishing its presence in the competitive Chinese fragrance market. With a myriad of domestic and international fragrance brands competing for attention, Le Monde Gourmand needed a strategic approach to captivate consumers, evoke emotions, and drive sales.
CASE STUDY
Actions
By partnering with beauty influencers and collaborating with aesthetic-focused platforms, we sought to bolster credibility and expand the brand’s reach. Through visually captivating narratives, Le Monde Gourmand showcased the essence of its fragrances, highlighting their elegance and sophistication. Collaborations with influencers emphasized the emotional journey each scent offered, resonating with consumers’ aspirations. Leveraging platforms like Xiaohongshu (RED) and Douyin, the brand fostered community engagement and advocacy. Integrating Le Monde Gourmand fragrances into beauty routines showcased their allure, with influencers demonstrating their mood-enhancing effects. By engaging fragrance enthusiasts on social media, the brand deepened consumer connections and fostered brand loyalty.
