China
Kimchi Chic
Beauty Unleashed
CASE STUDY
Insight
KimChi Chic, a vibrant and inclusive beauty brand known for its bold and colorful makeup products, aimed to carve out a niche in the competitive Chinese beauty market. Recognizing the growing demand for innovative and expressive makeup among Chinese consumers, KimChi Chic tailored its messaging to resonate with local beauty trends and preferences. By partnering with beauty influencers and leveraging digital engagement platforms, KimChi Chic aimed to enhance brand credibility and expand its reach.
CASE STUDY
Actions
KimChi Chic focused on promoting the uniqueness and high quality of its makeup products, positioning them as essential tools for creative self-expression. The brand collaborated with beauty influencers, makeup artists, and social media stars to create engaging content that showcased the versatility and vibrancy of KimChi Chic products. These influencers shared tutorials, makeup looks, and personal stories using KimChi Chic products, captivating their followers and inspiring them to experiment with bold makeup. Integration of KimChi Chic products into everyday beauty routines was crucial in showcasing their practicality and appeal. Influencers incorporated KimChi Chic products into their makeup tutorials and beauty routines, highlighting how the brand’s products enhance creativity and confidence. Leveraging social media platforms such as Weibo, WeChat, and Douyin, KimChi Chic engaged with beauty enthusiasts by sharing visually captivating content, user-generated looks, and product reviews to foster community engagement and brand advocacy.
