China
Fjorda
Think Small
CASE STUDY
Insight
China has surpassed Europe as the second-largest Omega-3 market in the world. Chinese consumers have adopted Omega-3 supplements as part of their healthy diets, and an interest for top quality fish oil has rapidly risen. Among the top concerns for Chinese consumers is the size of the Omega-3 capsule, the concentration level of Omega-3 in each supplement, as well as the effect of the supplement on one’s breath. Fjorda, a brand from Norway, has developed a new product that addressed those concerns, offering high-concentration, odorless small capsules with specific functions.
CASE STUDY
Actions
Upon the releasing a series of premium package small-size capsules, Fjorda reached out to WPIC to develop a photography series as part of a campaign called “Think Small”. Think Small pushes forward the idea that beauty is in the details, in the “little things”. It inspires consumers to enjoy the simple pleasures of life, take care of their health, and choose products that focus on the elements of life that matter most.
