China
Tarte
High Performance Naturals
CASE STUDY
Context
Promoting beauty products on Chinese e-commerce platforms such as Tmall requires constant innovation to stand out on consumers’ digital shelves. The Chinese beauty industry is very competitive and will reward brands who pay attention to details, both in terms of product, but also in terms of branding, packaging, and design.
CASE STUDY
Actions
Working with the #1 Concealer brand in the US, Tarte Cosmetics, WPIC created banners and designed them specifically for the Tmall marketplace environment. Leveraging the power of 3D design, the new banners highlighted Tarte’s beautiful packaging and outlined that as a selling feature for the brand in the Chinese market. By optimizing the design theme around specific holidays such as Valentine’s Day and 11.11, WPIC was able to help Tarte stand out on Tmall and increase the conversion rate of its flagship store.
